Traffic, transit, and bicycling layers modify a base map layer. They display current traffic conditions or local route information for different kinds of transport. Site visitors can see in real time whether roads are busy in locations that support this function.

Benefits

This feature is all about clients’ comfort and convenience. It attracts customers not directly but via the use they get. The trend of having everything in one place becomes more and more powerful, so, it will be nice not only to mention the location of your company on a map but also to help people get there. In big cities, it may turn into a problem due to traffic jams. With these layers, people won’t have to open another application to find out road conditions.  

Such marketing tricks will show that you care about clients and they will come back to you again. These are the reasons:

  • Traffic, transit, and bicycling layers highlight the routes for drivers on a Google Map and it’s easier to distinguish them.
  • Those who care about ecology and use bicycles can easily plan their trips. This layer will show where bike lanes are available.
  • In the transit layer every route has its color. It helps to follow the right path and orient oneself better.
  • The traffic layer displays busy and blocked sections of a road. It will help drivers to avoid traffic jams. 

Except just showing on a Google Map the fastest way to a company this feature is useful in the tourism industry. If it’s a website that specializes in recommendations for traveling, traffic, transit, and bicycling layers will be an additional useful option for those who prefer driving. It’s hard to predict where the road will be busy in unfamiliar cities, that’s why tourists will be thankful for this function. It will also encourage them to come back to the site again and again.

How to add and use

  1. To install the feature for your Google Map, you’ll need to activate it in settings.
  2. Just open the layers section and tick boxes for traffic, transit, and bicycling layers.
  3. After saving changes they will appear on the map. You’ll find a guide on adding this option following the link

If you look at the map below, you’ll see there plenty of routes and colors. This is how to read it:

  • Black or red-colored sections mean traffic problems: too much transport, low driving speed and jams.
  • Yellow tint of a road shows that traffic congestion is average.
  • Routes marked with green have no problems for driving.

You can explore some city with the help of this map: