What is Google Maps Marketing?
Google Maps Marketing is simply the optimization of your business presence on a Google Map. The goal of Google Maps Marketing is simple by higher in the search ranking to significantly increase your business.
3 Tips for Google Maps Marketing for Local Shop
Google Maps Marketing is the easiest way for you to drive the local customers to visit your business.
1. Optimize your listing
The first tip that you need to do is check that you optimize your Google My Business listing. This listing is what your audience sees when they search through Google Maps. If you want your listing show higher in Google Maps you must optimize your listing.
Google will tell you whether the listing is claimed or not, and it will also help whether it’s claimed with the email address you are using. If it is, great. If the email address doesn’t match then you need to claim your business.
Add your NAME, ADDRESS, PHONE NUMBER
The first thing that you need to do is check that the name, address and phone number of your business is correctly. If someone sees your information on your Google My Business listing, Facebook, or your website, this information should be the same all platforms.
Select your category
Once you’ve got the verified the next thing you need to do is to check that your business is registered in the correct category. In the Google My Business check what category is selected and check that it is relevant. If the category that is selected against your business is not correct, then you need to edit the category by searching for a category that better suits your business needs.
For example, If you’re a private dentist, then you would select dentists and potentially Cosmetic Dentist, but not teeth whitening, crowns, and implants as these are services that you offer and do not reflect who you are.
Link to your website
After you choose your category tags, you’ll want to link to your website on your Google listing. It’s vital that you direct leads to your site if they need to get more information about your business.
Photos are an essential part of your Google My Business listing because they engage your audience. It helps them see your company, products, staff, and more.
2. Optimize your introduction
One of the most critical parts of your Google listing is your introduction. Your introduction is where people learn about your business. Google also uses your introduction to help listing appear in the right result. When people click on your listing, they will see this introduction and learn about your business. When you compose your introduction, you’ll want to address any questions your audience may have.
It’s a question your audience is likely to ask, so you can answer that question by adding it in your introduction. It’s a great way to provide your audience with relevant information while answering their questions
When you compose your introduction, try to write in the same language as your target audience. It will help your audience and get a feel for your business.
3. Ask for reviews
The review are significantly important in term of local search people choose listing that has many positive review. When you’re marketing on google map you’ll want to ask customers for reviews. Ask people to review about their experience at your company.
The review is so important in the local search marketing you should consider putting in place a review collection strategy where you ask every single person that visits your business to go to Google and leave feedback about you and the experience of they had.
Positive reviews will also help your business to increase sales. Good reviews help your business reach to the leading display good position on Google Maps. All you need is a positive review to earn your increase in sales.